For the away match against France in February 2009, the “Brains SA” logo was replaced by the words “Try Essai”; “essai” is the French word for a try, but is also pronounced the same as “SA”, meaning the branding could have been viewed as “an invitation to ‘try’ Wales’ best loved beer brand”. Wales previously wore black jerseys as part of celebrations for the WRU’s 125th anniversary in 2005. The jersey was worn against Fiji and then Australia that year; the Australia match was the first time Wales had not played in their red jersey against one of their traditional rivals.